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How to Develop a Successful Go-to-Market Strategy

Zoominfo

It’s the day of a new product launch. In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers. GTM strategies also help with maximizing customer lifetime value (CLV).

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

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25 Best B2B Marketing Conferences 2021

Pam Didner

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events.

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Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

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13 Examples of Content Your Manufacturing Company Can Use to Generate Leads

SmartBug Media

Many manufacturing companies are diversifying their marketing efforts from solely focusing on tradeshows, print ads, and press releases to increasing digital content marketing in order to generate more leads for their sales team. You can use your website and creative content to get your prospects excited about your company's products.

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Enterprise E-Commerce Platforms: How to Choose the Right One

Sana Commerce

Key differences between e-commerce platforms for enterprises and SMBs An enterprise e-commerce solution is designed to meet the unique needs of larger and more complex organizations with a wide variety of products on offer. We will also provide tips on how to evaluate and compare the different solutions.

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Business Growth Strategies: Optimizing Partnerships for Success

Single Grain

For instance, imagine a toothbrush seller partnering with a toothpaste manufacturer. For instance, imagine a toothbrush seller partnering with a toothpaste manufacturer. By collaborating and cross-selling each other’s products, both companies can increase their revenue and expand their customer base.