Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. These numbers are huge and the professionals on this list will readily share their experiences and insights on the topic with anyone searching for more practical information. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. Be determined and differentiate your product in the same way. Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. In fact, some of us might not have even been alive when these campaigns first aired.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

QuanticMind

OCTOBER 24, 2017

Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. It should be noted that video ads on GDN are typically 10% cost of YouTube. Using cross-channel metrics to measure store visits and sales.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

ClearVoice

JANUARY 8, 2019

Demographics include information such as age, income, education level, etc. What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. Each piece of content will have a home — your website, blog, YouTube, SlideShare.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Unbounce

AUGUST 6, 2021

Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Overreliance on YouTube. Click To Tweet.

Rules 108

Rules Video Marketing Lead Ranking Paid Search Agency 108

Digilant

SEPTEMBER 10, 2020

In an age of data-driven marketing, in which brands have copious amounts of consumer information and insights at their fingertips, advertisers are becoming more nimble in where they invest their advertising budgets. Programmatic.

Advertising Agencies 52

Advertising Agencies Planning Paid Search Agency Mobile Advertising 52

Unbounce

JUNE 23, 2023

00:01:33] Pete: So, Garrett, there is a tsunami of information about AI. What are you doing to keep ahead of the information? [00:01:52] There’s a video on YouTube. [00:01:29] Pete: AI is the talk of the town. [00:01:32] 00:01:32] Garrett: Absolutely. [00:01:33] I’m spending 30 to 40 minutes a day just in my newsfeeds.

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Directive Agency

MAY 9, 2017

And, because time is of the essence, we leverage a virtual assistant to build this data and gather this contact information, thus keeping us lean and financially feasible. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Content Standard

SEPTEMBER 9, 2016

” LEGO values storytelling more than most brands—of course creating the LEGO Movie a few years ago with its team in Los Angeles, but also across YouTube and other social media channels. ” That’s why the brand drives up to 26 years of video content views every day on YouTube. Fill a content hole.

Work Management 40

Work Management Marketing Management Content Marketing Content 40