Industrial Marketing Today
OCTOBER 9, 2012
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Sure, they can do some of the same things but not without putting in the same effort and investing the money in their content marketing as you have. How do you rise above the noise when there is so much parity in Value Propositions?
Industrial Marketing Today
JULY 2, 2012
Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel. CAD can also be a powerful differentiator for precision machining shops and fabricators.
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Industrial Marketing Today
JUNE 5, 2012
In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Does that mean content marketing is useless for you? Read my post “ Industrial Marketing Content that Helps Buyers ” for more ideas on this.
Industrial Marketing Today
APRIL 3, 2011
Relationship Marketing or Personalized Marketing as some marketers like to call it, recognizes the life-time value of a customer rather than focusing on quick sales transactions. That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages.
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
JULY 9, 2010
Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Learn to differentiate between metrics and key performance indicators (KPI). Achinta offers his industrial clients marketing for engineers by an engineer. { Sort of the Kaizen of Inbound Marketing Automation.
Industrial Marketing Today
AUGUST 16, 2011
These are very important considerations in differentiating one shop from another in an industry that is highly fragmented and extremely competitive with constant price pressures from offshore suppliers.
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