Industrial Marketing Today
OCTOBER 9, 2012
A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions?
Industrial Marketing Today
OCTOBER 7, 2019
The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today.
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Industrial Marketing Today
DECEMBER 9, 2021
Let me first differentiate technical writing from technical content writing. You can’t avoid technical content writing if you are a manufacturing content marketer. They may be used interchangeably, but they are not the same. This is only a content summary.
Industrial Marketing Today
JULY 2, 2012
Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Generating better qualified leads at a lower cost and reducing wasted resources on RFQs that are not a good fit for you. CAD can also be a powerful differentiator for precision machining shops and fabricators.
Industrial Marketing Today
JUNE 5, 2012
Decision makers in these companies want to jump on the content marketing bandwagon but they really don’t have a strategic plan of action and/or a clear idea of how it will drive sales and generate revenues. Your process is more of a direct route, one that requires being “speced in” or “designed in” to generate an RFQ and/or sale.
Industrial Marketing Today
AUGUST 20, 2012
The primary goal is to generate better quality leads from their websites. Lead generation and conversions will only happen when your content is relevant and engages your visitors. He finds it difficult to articulate it into written words and differentiate our company. That is the good news. See my post, “You’ve Got Traffic.
Industrial Marketing Today
DECEMBER 9, 2021
Let me first differentiate technical writing from technical content writing. You can’t avoid technical content writing if you are a manufacturing content marketer. They may be used interchangeably, but they are not the same. This is only a content summary.
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