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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

In a seeming reverse of current product development theories and philosophies, the Kano Model places initial focus on differentiating product features as opposed to a pure, customer-needs focus. Performance/satisfiers: Attributes that result in satisfaction when fulfilled but (even bitter) dissatisfaction when not fulfilled.

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The Hot Seat: Alan Philips on Brand Marketing, Perpetual Beta and More

ClearVoice

Recently I asked Alan Philips author ( ‘The Age of Ideas’ ), entrepreneur, and creative executive who has worked with brands such as WeWork, Mondrian, Starwood and Fontainebleau, to take the hot seat and sound off on several hot takes from business and career sites. – Source: The Article Group’s weekly newsletter.

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The Complete Guide to Magento

ATAK Interactive

This guide is designed to give you an understanding of eCommerce platforms, highlight and compare key differentiators between Magento and some of the other software options such as Shopify, and offer 7 crucial questions to use as a guide when choosing and building upon your B2B eCommerce software choice. Extension Replacements.

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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

The new playbook focuses on identifying a range of levers that lead to long-term profit, not short-term revenue, a seemingly small but critical difference. What are the costs involved with your fulfillment methods and returns? How can you differentiate your brand from your competitors? Innovation. Some might even harm business.

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The Complete Guide to Magento

ATAK Interactive

This guide is designed to give you an understanding of eCommerce platforms, highlight and compare key differentiators between Magento and some of the other software options such as Shopify, and offer 7 crucial questions to use as a guide when choosing and building upon your B2B eCommerce software choice. Extension Replacements.

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The Complete Guide to Magento

ATAK Interactive

This guide is designed to give you an understanding of eCommerce platforms, highlight and compare key differentiators between Magento and some of the other software options such as Shopify, and offer 7 crucial questions to use as a guide when choosing and building upon your B2B eCommerce software choice. Extension Replacements.

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How to Use Educational Content to Drive Brand Engagement

EveryoneSocial

The overarching criteria for every type of educational content explored and differentiated in this piece is unconditional accessibility. Both Lowe’s Creative Ideas blog and The Home Depot Blog contextualize their products with suggested projects and tutorials on basic home repair. You don’t have to sign up, but you might as well!

Education 105