How to be indispensable: The CMO’s cheat sheet
B2BMarketing.net
FEBRUARY 8, 2024
In a seeming reverse of current product development theories and philosophies, the Kano Model places initial focus on differentiating product features as opposed to a pure, customer-needs focus. Performance/satisfiers: Attributes that result in satisfaction when fulfilled but (even bitter) dissatisfaction when not fulfilled.
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