What, exactly, does a fractional CMO do?
The Marketing Blender
MAY 4, 2021
A CMO could be a temporary or long-term hire, a try-before-you-buy personnel situation, or serve as an interim executive that fulfills a project or campaign need. In essence, your marketing department is outsourced in order to keep overhead low and efficiency high. Differentiation & Positioning. Creative Direction.
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