ANNUITAS

SEPTEMBER 3, 2020

The platform does what it is supposed to – very well, in fact – and that is why they are arguably the leader in their market segment. The worst-performing channel was their outbound SDR group with a 0.07% elasticity – i.e., that when an SDR reached out to a contact, the probability that interaction would turn into Closed Won was 0.07%.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

Unbounce

AUGUST 6, 2021

Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Examine the social activities that get the most engagement and study the reviews for content ideas that position your differentiators as a strength. ” But so much opportunity is lost from this approach!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

JULY 4, 2019

Water is a simple product, yet these brands have all managed to differentiate themselves from each other: Why would you choose Evian over Perrier, or Fiji over Voss? As a commodity, your products are much more susceptible to price elasticity and the laws of supply and demand in the market. Click here to download it for free right now!

ROI 106

ROI Effectiveness Brand Identity Branding 106

SnapApp

APRIL 25, 2018

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91