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How to Optimize Your E-commerce Site for Revenue

Convert

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

We’ve already touched upon dynamic pricing, but you have to understand price elasticity before you try that. Price elasticity = (percent change in quantity demanded) / (percent change in price). If price elasticity is <1, it means higher prices won’t dissuade customers from making a purchase.

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30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments.