Hubspot

FEBRUARY 8, 2023

Take responding to RFPs (Request for Proposals) as an example. Loopio’s “2021 RFP Response Trends” survey found that businesses send out an average of 150 RFP responses a year and these responses generate 35% of their revenue. The tools you choose will depend on which aspect of the sales process you need to optimize or automate.

Marketing AI 81

Marketing AI RFP Work Management Marketing Management 81

Hinge Marketing

AUGUST 7, 2014

Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response. When you prepare an RFP response, you spend countless hours working out estimates, compiling a team, assembling the most relevant items in your portfolio, and more.

RFP 48

RFP Marketing Proposals Differentiation Template 48

Content Standard

DECEMBER 6, 2023

Consider a late-funnel document that covers your approach to contingency pricing, flexibility with implementation costs, and free trials. Don’t hesitate to leverage content as a leg up on the RFP and vendor vetting processes, especially if you know your market might not have solid understanding of your key differentiators.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Hinge Marketing

APRIL 6, 2017

Hidden technical requirements – Documenting a website’s technical requirements can be harder than it seems. Skip the RFP. RFPs actually make it harder to find a good fit. Most RFPs get them wrong, are over specific, or overly general. And third, many great firms simply won’t respond to RFPs. Plan for content.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

6sense

NOVEMBER 9, 2021

Dave Peterson – Play Bigger: If you realize that even if you don’t even go through the full category cycle and you start to focus on the problem versus your product, you’re already going to have a differentiated edge. Which often pushes the differentiation down to a list of more features or better features.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

The storyboards were based on processes involving document review and approval, buying a car, and repairing a car. It was up to the participant to find all the relevant e-mail, attachments, and supporting documents and place the artifacts in the proper sequence. One participant had seven different versions of the same RFP process.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. A data lake can include structured data from relational databases, semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio, video).

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. A data lake can include structured data from relational databases, semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio, video).

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

JULY 26, 2016

Your SEO should be able to provide you clear, transparent documentation as to what they’re working on. Ask for links, examples and documentation… if they’re running a good operation they should be able to provide regular updates. #5. The reason this is important is that documents have legs. Regular, if not weekly, updates.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76