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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

This analysis helps your community identify unique selling propositions (USPs) that can differentiate your services from others. Whether it’s superior medical care, better amenities, or more inclusive community activities, understanding these elements can strategically position your facility in the market.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy. Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy.

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Now is the Time to Get Real About Creating Demand

Madison Logic

Talking to buyers through problem-awareness content creates brand affinity and positions a brand as a voice of knowledge and a source they can trust when they’re ready to seek a solution. Focus messaging around product differentiation, features, and the value proposition.

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MSC Industrial EVP: The pandemic has no bearing on how we define success

ERDM

This spans the commercial and sales side to marketing, e-commerce, strategy, digital, and the famous MSC catalog, the “The Big Book,” with more than 4,000 pages detailing over 1/2 million products. This gave me a solid understanding of the company and the industry, in general, which was a good background for my position today.

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The 40/40/20 Rule of Direct Marketing

Metadata

“I’m writing an article about the 40/40/20 Rule of Direct Marketing — ever heard of it? ” (We laughed. Sure,” I said — and so started a masterclass on one of the most important principles in direct marketing (one that will help you actually predict the success of any ad campaign you run from this day forward). Kim said.

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Break Free: Five Marketing Challenges Holding Back Your CPA Firm

Hinge Marketing

Differentiation is one of the toughest challenges for a CPA firm. But our research has shown that firms with a strong differentiator are more likely to grow and thrive. In accounting, true differentiation comes from specializing in a particular type of client or problem area. This is well below the average 5.1