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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.