2024 B2B SaaS Buyer Preferences: Human-Centric Digital Experiences over Sales Calls
FunnelEnvy
JANUARY 8, 2024
Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.
Let's personalize your content