The Effective Marketer

NOVEMBER 18, 2011

They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Looks like a personality test? Your ‘brand’ has a personality, a voice, a look. If you are a one-person shop, going through this exercise is faster.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

AUGUST 10, 2014

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. But let’s say you do want to put in place a marketing org chart that makes sense and resists the test of time, even if it’s just for 12 months.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

NOVEMBER 28, 2011

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. How are you different? Want to test how well you are doing in creating content that is actually effective? Or a combination of both. Clear and Direct Content Wins All the time. What is your score?

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

APRIL 26, 2012

However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network. They then conducted experiments to prove those theories to the test to see which one would emerge as the winning seeding strategy.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JULY 13, 2011

tells in his book a personal account of how a viral marketing campaign went wrong. Back in ’04 when you wanted to screen someone prior to offering an speaking engagement, you would ask for a “speaker kit”, which consisted of a resume, pictures, and tape reel showing snippets of that person actually giving a talk. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Test, Test and Re-Test. See Lior’s bio at the end of the article.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100