Customer Experience Matrix

FEBRUARY 5, 2012

But that’s more important to industry insiders than the marketers who actually use these systems. You need to examine the report itself to see answers for individual products. But aggregate data provides important context for understanding where the industry stands and where it’s headed. Let’s start with the basics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 17, 2011

I’ve been having way too much fun working on my new industry report. set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Having three different sets of scores was a step in that direction, and making things interactive goes still further. The Chosen?)

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120

Customer Experience Matrix

NOVEMBER 27, 2013

Where it differs from most CDPs is the underlying technology. Of course, most marketers couldn’t care less about this difference. The system automatically generates scripts to load new data and distribute it appropriately on the data appliance.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. I think these weights are reasonable representations of how buyers think in the different categories.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Customer Experience Matrix

AUGUST 6, 2013

Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their clients. rightwave marketing automation adoption marketing automation industry trends b2b marketing automation'

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MARCH 22, 2010

Properly identifying the overlapping spheres of industry competitors would take a post of its own.) This contrasts with the vast majority of marketing services agencies, which rely on industry-standard products such as Unica and Alterian. Other applications support referrals, mapping mash-ups and product ratings.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

NOVEMBER 18, 2011

Benchmarking requires standard definitions to allow comparisons across program types, funnel stages, responses, and industry groups. This type of automation is a way to overcome the skill shortage that has slowed the growth of the automation industry. It also needs ways to present the information so marketers can easily understand it.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 26, 2007

This led to a long conversation with eventricity founder Mark Holtom, who turned out to be an industry veteran with background at NCR/Teradata and AIMS Software, where he worked on several of the pioneering projects in the field. But those are all part of a larger product line, while eventricity offers event-based software alone.

Work Management 120

Work Management Marketing Management Marketing Automation Services Buy 120

Customer Experience Matrix

MARCH 18, 2009

It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. Finding a demand generation system that old is always a surprise, since most products were launched much more recently. MarketingView is no exception.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

DECEMBER 12, 2007

In any case, it is consistent with what I’ve been hearing from vendors both at the show and in separate conversations over the past few weeks—products for event detection, automated recommendations and contact optimization, which have existed for years but gained few users, are now showing substantial growth.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Privacy The change that gets the most industry attention is privacy: our long season of customer data raining freely from the heavens is being replaced – seemingly overnight – by a customer data drought. These are not new problems.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MARCH 3, 2019

This is a normal event in the development of a software category: products are developed as single-purpose "point solutions" and then, after the category is validated and requirements are standardized, the capability is assimilated into larger suites by acquisition (usually) or internal development. Let's explore it in more depth.

Enterprise Management 205

Enterprise Management Work Management Marketing Management Buy 205

Customer Experience Matrix

DECEMBER 30, 2021

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. Download here.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Customer Experience Matrix

JUNE 17, 2019

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. The problem is unsolved because alternate solutions fall short in different areas. It doesn’t include anything new about the product. Salesforce now says they’ll release that product this November.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

JANUARY 25, 2016

The folks at Avention had reached out to discuss their latest product, DataVision , which extends Avention’s reach from sales enablement to marketing systems. But different isn’t necessarily better. The goal is giving clients a single data source to support both departments.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. As always, you need to look at the details to see which products have what you need. Twelve of the 14 are also found in five big-business products on the right.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 18, 2020

These products select the best treatment for each customer in each situation and transmit their choice to delivery systems (email, Web CMS, mobile app, call center, etc.) This is because their designers’ focus is on the very different challenge of making it easy for users to define, manage, and optimize customer treatments across channels.

Ideal Customer Profiles 38

Ideal Customer Profiles Rules Paid Search Agency API 38

Customer Experience Matrix

FEBRUARY 1, 2011

No one ever denies this, of course, but the typical next question is still, Who are industry leaders? But I think they’re assuming that most systems are pretty much the same, and therefore the industry leaders are the most likely meet their requirements. In the product categories, green cells represent a normalized score of.9

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 18, 2015

You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. The following table shows what I found when I did this analysis.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

AUGUST 27, 2008

Most indeed follow the appliance path pioneered by industry leader Netezza , I’ve been contacted by Aster Data , Microsoft ), Dataupia , and Kognitio. DATAllegro’s contribution was the software to distribute data across and within the hardware nodes and to manage queries against that data. Let’s start with Dataupia.

Analytics 120

Analytics Marketing Management Classified Ads Vendors 120