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Impressive Marketo User Summit

LeadSloth

One of he things Bill illustrated was how Sales Development Reps have to follow up with leads within a certain of days, otherwise their boss or even the executive team will be notified (using Marketo). Webex Integration & Other Product News. Peterson, VP Products, presented the product roadmap. Summarizing.

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

But since then too little progress was made: the product was good, but their marketing was lagging behind. More and more I’ve come to believe that great marketing initiatives go bad if marketing and sales don’t have a productive relationship. Enterprise-Ready Product. The result: not enough new customers.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy. At one company, product managers for the different product lines could request email campaigns.

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B2B Pay Per Click Advertising

LeadSloth

To generate demand for your products, it’s not enough to nurture the existing leads in your database. To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. Interview with Terry Whalen from CPC Search.

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B2B Marketing Events 2010

LeadSloth

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. That’s an exciting development, and I will certainly try to be there. Some featured events: Silverpop B2B Marketing University. conference this fall!

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). It develops inquiries into sales opportunities. However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help. Not Enough Leads.

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What Lead Nurturing Content to Send When?

LeadSloth

You can develop buyer personas and describe the content they need in the various buying stages. Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. Then start mixing in some more promotional content, which could be offers or product-related content.