Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. As a result, your product or service offering is bound to change, as is the content strategy that supports it.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Flow charts were designed on paper with markers and rulers. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Dog Digital is one of the finest content marketing agencies in South East Asia. They provide an all-round online marketing strategy with content at its core. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Anything Goes Marketing

JUNE 29, 2009

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. What do you do? Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

NuSpark Consulting

DECEMBER 5, 2011

Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. M- Marketing Automation. N- NuSpark Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

DealSignal

AUGUST 30, 2021

4 Refine your ABM strategies with smart marketing automation ABM marketing strategies can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data. For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. “We need to tell our story.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. And what are marketers trying and doing instead of the traditional, static PDF? of PDFs living on the Internet.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. Let’s start with the root of the problem. Transforming your online offer to something more personally-tangible is not as easy as it sounds.

Personalization 35

Personalization Planning Work Management Marketing Management 35

BenchmarkONE

NOVEMBER 21, 2019

The internet has made marketing broader and more competitive, but it’s also taken on some of the legwork, too. To wit: a growing industry of marketing-driven digital assets designed to automate your marketing processes and make your job easier. 22% of agencies use marketing automation software.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. Let’s start with the root of the problem. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

The Point

NOVEMBER 8, 2010

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. How effective would using this cold list be?&#. and so on. . *

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

The Point

AUGUST 24, 2010

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. Would the photoshopped cover of a white paper have anywhere near the same effect here? Absolutely not.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Integration is on the way with other marketing automation and CRM systems. which is not the ideal situation.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

MAY 6, 2010

Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Outgrow

MAY 21, 2020

It specializes in social media marketing, content marketing, and brand strategy. Moreover, it offers marketing automation, web design, digital marketing, and advertising. Their marketing campaign drove over 16,000 visits to the brand’s website. Success Stories. Success Stories. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Valasys

FEBRUARY 17, 2023

Product Listing: Various online marketplaces and listing websites are designed to provide your product or service visibility. With over 5 million users on the platform, LinkedIn is a gold mine for B2B marketers to score quality leads. Optimized brand accounts and sales collateral with effective CTAs for better conversion ratios.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

DealSignal

JANUARY 25, 2023

4 Refine your ABM tactics with smart marketing automation ABM tactics can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data. For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Albacross

JANUARY 17, 2020

It's great for automating emails full of content that is in the interest of the receiver, not leading with what you are selling first. ActiveCampaign This is both a permission-based email service provider with powerful marketing automation capabilities and a CRM, complete with lead scoring all in one tool.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Social media marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Pros of using a stand-alone destination: Blank-slate : There’s no existing design, branding or tone to mimic. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Pros of using a stand-alone destination: Blank-slate : There’s no existing design, branding or tone to mimic. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Kapost

OCTOBER 31, 2016

From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. 4) Marketing Automation. Email is one of the most powerful marketing tools.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

chiefmartech

FEBRUARY 19, 2018

While that is an important benefit, the real power of technology in marketing is creative: using — and even authoring — software to deliver remarkable customer experiences. We see this in the striking parallels between marketing automation and software engineering. And it’s why marketers should learn how to program. (I

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Content Marketing Institute

JULY 18, 2018

The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. The content marketing director desperately pleaded his case. Her first order of business was to change the corporate brand architecture, and subsequently the website design.

Enterprise Management 62

Enterprise Management CMS Development Digital Asset Management Industry CMS 62

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. It also provides the administrative muscle needed to manage large marketing programs. The company was founded in 2003.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Convince & Convert

OCTOBER 22, 2013

I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. After that, we use every metric there is – from traffic to engagement to search-related measures – and, ideally track it through marketing automation and CRM right through to revenue.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Content Standard

OCTOBER 15, 2018

It’s natural for marketers to focus on getting a creative asset to completion. Final approval is a built-in goal post in the production cycle of any piece of content, whether it’s a simple social graphic or a multimedia microsite months in the making.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79