Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Site Map Search Incisive Interactive Marketing LLC. 2011 All rights reserved.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

FEBRUARY 24, 2010

"6 Required Competencies for Social Organizations" [link] (via @jaybaer) [link] Orbital Design RT @greggvm: You bet. link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MARCH 10, 2010

Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook. Her design very much adds to the invigorating nature of this book.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. It turns advocates into volunteer marketers. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. Each story shared becomes new content for the blog. It makes sharing simple.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. link] Replica Gucci Handbags Why settle for the expensive alternative when you can get designer knock off bags from OEBags at hundreds of dollars or LESS? Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. For a Facebook Page, I’d say the first step is designing a nice landing tab that directly addresses who you are targeting.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 4, 2010

[link] [link] Pam Hower RT @jaybaer: How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] dave tabler How to Match 10 Key Success Metrics to Your Blogging Strategy (via Convince&Convert) [link] [link] dave tabler How to Match 10 Key Success Metrics to Your Blogging Strategy (via Convince&Convert) [link] [link] Olivia (..)

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 21, 2010

Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 2, 2010

link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] Phil Baumann Going too far with online marketing?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. I think first-time bloggers get enamored with the concept of “design.&# Here are the 5 things you should do to turn blog strangers into friends, and keep them coming back.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

FEBRUARY 23, 2010

Sweet-Art Designs? Read Jay Baer.RT @jaybaer: Is Your Social Strategy Proactive or Reactive? link] [link] Markku Kanala RT @jaybaer: Is Your Social Strategy Proactive or Reactive? link] [link] ?Sweet-Art RT @YouBrandInc: RT @jaybaer: Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 7, 2010

(Tweet this review and you’re automatically entered to win a free copy of Delivering Happiness, courtesy of the author, and me) More from Convince and Convert 4 Rules for Email Design in a Cynical World Why Twitter Is the Anchor of the Social Media Team Blogs and the new transparency of communication Convince and Convert Recommends Alexandra (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

[link] [link] Nate Riggs RT @jaybaer: Are you creating social media synergy with a content ladder for your brand? link] [link] Jodi Lebow I wish everything came with a 5 step guide!

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 28, 2010

Specifically, lack of discussion around how to **design to achieve them** when using social media. My comment stems from the lack of initial and on-going interest (not just limited to you) among gurus and those who are chiming in here (followers)… lack of interest in discussing business-focused outcomes.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 20, 2010

Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. Things to consider when you're designing your web experience. link] robinteractive Interesting to see “5.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 14, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Ways to Turn Helpfulness Into Marketing Greatness Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services 6 Degrees of Influence – The Value of Customer-to-Customer Connections (..)

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! RT @jaybaer: Not sure which social media tools to use? Swim RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Web.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Rohrs Thanks! It most certainly isn't.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy [link] [link] Weintraub Adv RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy" (via @russhenneberry) [link] Nathan Driver GREAT read [link] – "Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Stuart Foster RT @jaybaer: Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 26, 2010

I will like to try and see how good can do for my web design company. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 15, 2010

Design 4 Detective Tricks to Find Your Customers in Social Media – [link] [link] Web. Design 4 Detective Tricks to Find Your Customers in Social Media – [link] [link] Web. Design 4 Detective Tricks to Find Your Customers in Social Media [link] [link] [link] Web.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 31, 2010

Here’s my take on a way to design something for real conversation: [link] [link] jaybaer Thanks Bret. We need to have reasonable expectations – after all, we don’t expect to be able to talk back to our TV and have it respond (well, a lot of people talk back to it anyway!) I try to comment back as often as I can.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 20, 2010

[link] [link] Jonathan Ponce RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? link] [link] bkmacdaddy designs Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

Funny, but I'm sure designers would disagree. Funny, but I'm sure designers would disagree. link] jaybaer Since I'm mostly a typist, it's true for me, but sure if you're a designer it's a different story. Especially like the part about the Macbook being a glorified keyboard. link] Zack Nice analysis!

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Where twitter might be good for designers, facebook is perhaps better for small businesses. link] Nisha Pawar There are many niche markets and social media out there.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 8, 2010

link] [link] bkmacdaddy designs Are You Ready for the Opportunity Economy? link] [link] bkmacdaddy designs Are You Ready for the Opportunity Economy? link] [link] Lenox Powell RT @jaybaer: Are You Ready for the Opportunity Economy? link] [link] Coding Koala RT @bkmacdaddy Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A well-designed and populated blog (such as yours) partnered with well-planned use of social tools can replace a web site in a heartbeat today (if done properly). 3 Ways Facebook is Killing Your Website" [link] [link] Social Media Filter RT @jaybaer "R.I.P. Facebook is seriously becoming a powerhouse tool though.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

You should try it Zeenat [link] @zeenatrasheed [link] Decatur Design 39 Daily Social Media Tools For Bloggers: [link] Christy K Schutz Jay, do you ever SLEEP!? The 39 Social Media Tools I'll Use Today [link] [link] Kim Stobb The 39 Social Media Tools @jaybaer Will Use Today [link] (So many toys; so little time!)

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

You should try it Zeenat [link] @zeenatrasheed [link] Decatur Design 39 Daily Social Media Tools For Bloggers: [link] Christy K Schutz Jay, do you ever SLEEP!? The 39 Social Media Tools I'll Use Today [link] [link] Kim Stobb The 39 Social Media Tools @jaybaer Will Use Today [link] (So many toys; so little time!)

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 30, 2010

relevancy = respect) from @jaybaer [link] [link] Hive Online Design RT @AmberCadabra: Are you treating your fans like cattle? relevancy = respect) from @jaybaer [link] [link] Carlo RT @AmberCadabra: Are you treating your fans like cattle? link] (Awesome interactive graph included) [link] Menny Benady Totally!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129