Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

The Lead Agency

APRIL 27, 2020

Documenting your strategies gives you a 538% greater chance of being successful in your efforts. In addition, with a well thought out and defined marketing strategy, your business is less likely to spend money on unsuccessful programs or campaigns that are not doing their part in meeting your objectives.

Planning 62

Planning Allocation SME Advertising Agencies 62

Directive Agency

SEPTEMBER 3, 2019

So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that I’ve used that deliver results consistently. Think about what you can add to your content strategy to hit your goals and also not waste your audience’s time.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Rev

OCTOBER 4, 2023

And that requires a demand creation strategy that helps you build an audience of potential customers interested in and excited about your product or service. The short answer is creating and distributing high-quality content that resonates with your target audience. These marketing strategies are, of course, closely related.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Janice King Recommends.

Paper 100

Paper Work Management Marketing Management SME 100