Directive Agency

SEPTEMBER 3, 2019

So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? I’ll provide nine content marketing strategies that I’ve used that deliver results consistently. Let your audience know what you’re up to! Establish yourself as a subject matter expert (SME)?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Rev

OCTOBER 4, 2023

And that requires a demand creation strategy that helps you build an audience of potential customers interested in and excited about your product or service. The short answer is creating and distributing high-quality content that resonates with your target audience. These marketing strategies are, of course, closely related.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100