Demographics, RSS, SME and Webinar Metrics

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Demographics

RSS

SME

Webinar Metrics

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The chart below from a research study done by Forrester illustrates this point very clearly. And they use different sources to get their information.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media

Social Media Media Paid Content Webinar Metrics

B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

Convince and Convert Blog: Social Media Strategy and Social Media.

Stay Connected