The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Markempa

AUGUST 12, 2021

The one thing I can guarantee you about the journey is that getting more leads is not better if you don’t know how to nurture them. The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.”

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

The Point

FEBRUARY 27, 2012

The basic lead scoring recipe is typically a variation on the following: * assign positive scores for desired behavior or demographics (e.g. assign negative scores for undesired behavior or demographics, or inactivity (e.g. Note that expiration dates only apply to behavioral scores, not demographic values. Thanks Dan!

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

The Point

SEPTEMBER 19, 2012

Lead nurturing programs designed to convert trial users tend to focus, as they should, on the very front end of the trial period, when it’s critical to make sure the user is fully engaged with the product being tested.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

Valasys

JUNE 26, 2019

Discovering prospects in the marketplace that are actively consuming content is beneficial for marketers in the following ways: Allows marketers to create a hyper-personalized content strategy so as to expedite the journey of prospects through their individual sales funnels & optimize the sales conversion.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

PureB2B

JUNE 17, 2018

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead Nurturing Mistakes to Avoid.

Lead Nurturing 114

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 114

TrustRadius Marketing

NOVEMBER 14, 2019

Let’s shed some light on the range of features that cover the majority of the marketing stack. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Marketing & Online Marketing.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

PureB2B

MARCH 22, 2017

Here are some ways to maximize your personalized email strategies: Practice Segmentation in Your Email Marketing. This means grouping your leads by their browsing activity, demographic information, and purchase history. Want more ways to nurture leads and improve conversion rates?

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Adobe Experience Cloud Blog

MAY 16, 2011

by Andrew Spoeth Long gone are the days where you acquire a lead and send it automatically to sales. Today, in B2B marketing, constructing a strong lead management system is vital to top line revenue growth, and lead scoring plays a significant role in this. Individual lead score. Sales ready lead.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Ad Building 48

Adobe Experience Cloud Blog

MARCH 3, 2011

Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing. Communicate within your company.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

APRIL 14, 2011

To understand how the new revenue engine increases revenues and efficiency, let’s dive deeper and see what components make up the new revenue engine: Efficiency Through Lead Scoring. With lead scoring in place, each lead is given a score for prioritization. Effective Lead Nurturing For Future Leads.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Cycle 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Lead Management. The bread and butter of marketing automation, most vendors provide at least some level of lead management functionality – while CRM systems typically do not and/or require significant customization. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SmartBug Media

FEBRUARY 10, 2020

There are a multitude of ways to score leads that range from numerical systems and letter-grading systems to defined terms like hot, cold, and warm. There are also demographic and firmographic factors that go into these scores—such as company size, job title, and behavioral factors—but more on that later.). Lead Scoring Disclaimer.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Inbox Insight

OCTOBER 22, 2019

In order to ensure ROI from your lead generation activities, its vital you go after the ‘right’ types of leads for your business. 83% said focusing on lead quality over quantity was a priority. This is great for establishing audience demographics and ensuring you understand who your most valuable customer are.

Lead Generation 75

Lead Generation Lead Scoring Lead Ranking Generation 75

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Optinmonster

JANUARY 14, 2024

It excels in automating and streamlining the lead generation process, from initial capture to lead nurturing and scoring. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

The Point

MARCH 26, 2010

I’m of the school that believes that “marketing automation” is the technology, and “lead management” (or “lead nurturing” – take your pick) is the application of that technology. This is a book about lead nurturing – the inside cover even says as much – so the title is a misnomer. First: a quibble.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Scoring 100

Optinmonster

JANUARY 14, 2024

It excels in automating and streamlining the lead generation process, from initial capture to lead nurturing and scoring. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Circle Studio

OCTOBER 12, 2017

Learn More About Lead Generation. Lead nurturing – Developing relationships with leads and maintaining them through each stage of the marketing funnel. Typically this involves automated email drip campaigns where a lead is sent relevant content on a consistent basis and over an extended period of time.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

BOP Design

MARCH 29, 2019

to discover how people contact businesses and found that businesses need to be reachable on a variety of mediums in order to have a successful customer service and inbound lead management strategy. In addition, it’s critical that companies understand their customers’ demographics.

Tips 49

Tips B2B Work Management Marketing Management 49