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Top B2B Lead Generation Statistics for 2021

Zoominfo

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Ready to learn more?

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Guide to Following Up with B2B SaaS Leads

Albacross

The average success rate for lead generation by software companies linger between 5-10%. Why are these rates so low? Every lead is different. So, with such meager success rates, sales and marketing teams need to make the most out of their B2B SaaS leads—they need to capitalize every time they step up to the plate.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

94% response rates. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) Sherlock Holmes. Sick rhymes.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. The Biggest ABM Myths.

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How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Leads should: Have enough money to afford your solution.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Soon, they were busy booking meetings.

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How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

94% response rates. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Those that re-engaged resulted in demos scheduled. Sherlock Holmes. Cacti (or is it cactuses?). Sick rhymes. No problem! Winner: Punch!