Single Grain

SEPTEMBER 22, 2023

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. If you don’t know you have a problem, why would you purchase a solution for it?

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 24, 2023

However, the long-term cost benefits can be substantial. When you work with an agency, not only do you save on individual campaign costs, but you also bypass the expenses tied to recruitment, training and purchasing advanced marketing software like HubSpot or Semrush.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

JANUARY 15, 2020

A buyer persona is a detailed, research-based description of your target customer. Think of it like a Q&A: Research which questions your customers are asking and then answer them in detail in your blog or video content. Mastering YouTube Ads (New Course). 1) Write Content for Your Buyer Persona. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Content Marketing Institute

OCTOBER 25, 2018

As long as you evolve the way you create and distribute your content and keep pace with trends, content marketing will continue to be an authentic, useful, and engaging method that gets results. Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search.

Content Marketing 104

Content Marketing Planning Privacy Policies Long Tail Marketing 104

Hubspot

OCTOBER 10, 2019

We've learned how to harness the power of SEO and research to give our readers valuable content while also generated large amounts of organic traffic at the same time. Remember, your blog should strive to connect with folks who are likely to eventually purchase something from you. Zone in on industry trends.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Albacross

MAY 22, 2019

When it comes to wording your CTA, research shows that using first person pronouns can increase your conversions by up to 90%. Research shows that 53% of people will leave a page if it takes longer than 3 seconds to load , and you don’t want your visitors to churn before they even get the chance to see your offer! Pretty simple, right?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

MARCH 10, 2016

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

seo.co

JANUARY 15, 2021

There are a few keys to being successful here—your opinion should be strong, well-researched, and at least somewhat debatable. Punished Props has built a successful Youtube brand around video tutorials on how to make realistic-looking costumes, weapons, and armor. Demo videos. Prediction pieces. What not to do.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Single Grain

JANUARY 30, 2023

And ChatGPT returned this answer: The email looks nice, but it’s too long. Discuss the current state of research on the human genome and its potential implications for medicine.” What were the long-term effects of the Scramble for Africa?” “How The output is much better when I change my question to something more specific.

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59

Hubspot

AUGUST 7, 2018

61% of online purchases are the direct result of a customer reading a blog. Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals. Creating a buyer persona takes a bit of research, some guesswork, and tweaking. Not sure where to start?

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Single Grain

DECEMBER 6, 2019

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 Imagine that you’ve recorded a video for your YouTube channel.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

JULY 18, 2017

They reduced the noise and took control of their own purchase process. Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. We over-solved for the long tail. Some were interactive and meticulously researched.

Paid Content 78

Paid Content Long Tail Marketing Ad Exchange Paid Search Agency 78

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100