The #Fakenews About Advertising Budgets
DemandBase
MAY 15, 2020
B2B budgets, on the other hand, are typically allocated toward laser-targeted programs, including in-person events like trade shows, specific digital channels, executive dinners, and other field programs. It wouldn’t be fake news, or even news for that matter, to say that trade show and event budgets have all but dried up in 2020.
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