TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

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Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data? These are clearly data.

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Intent Data Intent Bombora Top of Funnel 120

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A good lead nurturing program will send the prospect some useful information once every week or two. It just makes sense.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Martech

MARCH 27, 2024

The personalized approach tends to resonate more with decision-makers, facilitating the sales process. This alignment can lead to improved communication and a more streamlined sales process. Dig deeper: T he false allure of B2B intent data So, is ABM right for you?

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Engagio

JULY 31, 2017

The B2B lead handoff process is broken. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. The role of intent data in Account Based Marketing .

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Intent Data. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. But what happens if your data is incomplete or unreliable? Accurate lead data is crucial for successful sales and marketing efforts. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. Because they provided their contact information, they are considered “known.”

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. Why we care.

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles Profiling 91

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” The decision of who to target is not left up to the individual SDRs; instead it’s a disciplined process where AEs pick accounts guided by marketing, using AI to focus on the highest-value accounts with the best propensity to purchase. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

The Point

AUGUST 25, 2020

Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? What information do you have on those contacts and when was the data last updated? Lead Management Definitions/Processes. If so, how? What role did ICP play?

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Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. You can automate parts of the search process to save time and resources.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. At Demandbase, we’ll be offering our online ABM certification courses free of charge – just use code CAREERGOALS at the registration page. Use this as an opportunity to gain new professional skills.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JANUARY 20, 2024

Tune in for an informative and friendly conversation that will leave you feeling confident and optimistic about the future of marketing. Mary emphasizes the importance of engagement as the new currency for driving the pipeline and provides tips on integrating third-party and first-party intent data.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

NOVEMBER 19, 2020

This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. The first step in this process is defining your Ideal Customer Profile. Technographic data.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. While ABM can be slow to get going, running pilot programs, laying the right foundation and focusing on data is essential to long-term success. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Enhance Your ABM Strategy by Leveraging Intent Data. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

DemandBase

MAY 7, 2020

Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you. In today’s B2B world, it’s all about the intent, not just the information in a form fill.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

ClickZ

NOVEMBER 19, 2020

You can also start to identify and build a data-driven influencer strategy? Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. 3) Draw conclusions and keep collecting data—and adjusting your strategy.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. But as powerful as these systems are individually, the data is siloed, and teams are using it in isolation or even worse, ignoring it. That must change.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. Data can be sourced from social media forums and job boards, as well as competitive intelligence and/or web scraping firms.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. One of the immediate benefits of technographic data is the simplicity and efficiency it brings to the prospecting process. Quick Prospecting.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52

Engagio

AUGUST 9, 2021

And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. What is intent data? Why use intent data?

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Unbound B2B

FEBRUARY 6, 2023

To help you make an informed decision, I’ve listed the key benefits of using a data-driven account-based marketing strategy for your business. If you power your account-based marketing strategy with intent data , you can generate higher ROI for your marketing initiatives. And account-based marketing is no different.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Business Brainz

JULY 11, 2021

Whereas, insight is gained by analyzing data to understand what is going on. We, at Business Brainz like to define “insight” as nuggets of high-value information gathered from highly relevant sources, processed and interpreted by human intelligence. This is however a generic definition. Building Strong Buyer Relationships.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

6sense

SEPTEMBER 14, 2021

Cole had used DemandBase at a previous company, but she was looking for a solution with a pricing and support model that better suited her needs, as well as top-notch responsiveness from the sales and support teams. She had been paying attention to 6sense for years and reached out to request more information.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Valasys

JUNE 12, 2019

Artificial Intelligence is the cognitive ability of a machine to evolve & perform certain functions that are often associated only with human intelligence based on the processing of certain algorithms by machines. The phenomenon is known as machine learning & has many sub-branches such as deep-learning neural networks.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Engagio

JANUARY 7, 2019

Leverage intent signals to drive segmentation for your marketing programs. Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. The Challenges with Intent – There is a steady stream of intent signals. Peter Isaacson , CMO, Demandbase.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. His ideas and the tech platforms he designed made marketing accountable for the first time, turning us from snowflakes into data dynamos with a seat at the top table.

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Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83