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End-of-Year Martech and Business Software Sales

Webbiquity

Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? Select a template, add questions, embed the form on your blog or website, and monitor responses. Integrates with popular services like PayPal and Salesforce.com. The Dates: Now through December 31. Lead Generation Software.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

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Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. So now the story can be told. ROI reporting.

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Demand generation systems are in that second stage. So it’s possible to see True Influence, which was released at the end of last year, as his well-educated guess at what future demand generation systems will look like.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. Once created, your library of sales-enablement content should be stored in one place that’s easy for key staffers to access on demand.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. See my List of Demand Generation Vendors for other options. MakesBridge is another contender.