Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

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Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The Point

JULY 21, 2016

Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Ambal's Amusings

MAY 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

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B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

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Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. ”

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Landing Pages PPC Paid Search Agency Tips 100

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

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Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. The New Rules of Sales Enablement. This sales and marketing strategy ebook provides best practices and tips for empowering sales teams for success. Offered by Moderandi Inc.,

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Heinz Marketing

APRIL 22, 2019

Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Top of Funnel PointClear Work Management Marketing Management 60

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

More leads equals more won deals. It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. I learned the right way fast, becoming a demand generation machine!). The problem with this kind of mindset is that more leads does not equal more deals.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

thePoint

MAY 25, 2018

Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). You must have a least one strong advocate in sales leadership. Talk to editors and sales people. No, indeed!

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Paid Search Agency Work Management Sales Management Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009.

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • It’s this type of content that will drive a higher level of engagement, build credibility, and ultimately drive a dialogue with sales. Not every piece of content has to be a new, 12-page white paper, however. Marketo has done a couple of acquisitions.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 100

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising? Infographics?

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Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Demand Gen Report. Content Marketing Institute.

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Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. Demand Gen Report: Demand Gen is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Conversica

MARCH 12, 2019

Conversica Partner Marketing and Sales leaders and C-Level team members at IMPACT, LeanData, Metadata, SnapApp, Uberflip, Vengresso and Vidyard share their top Sales and Marketing trends and predictions for this coming year. With technologies like Bizible from marketo or Datorama from Salesforce. Gil Allouche, CEO, Metadata.

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Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. white paper).

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Budget Programs Marketing Automation Services Resources Marketing Budget 48

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Bring sales into the process early—and keep them in it! Do you have to nurture and manage those leads with relevant content and route them to sales at the right time?

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

PathFactory

JULY 3, 2019

They matched my demand with supply. We make it really hard for demand, me, my buyer, to find the supply, the information that I’m looking for. We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? We had 100 people click on the email we just sent with Marketo.

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Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

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Marketing Automation Services Marketing Automation Automation Tools 48

Hinge Marketing

JULY 6, 2022

You can provide reports for free download behind a contact form or, if you did custom research, you can offer it for sale. White Papers. White papers have been around for decades—and for good reason. Even today, they can be fantastic lead generation tools. White papers tend to have a more technical slant.

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Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

SnapApp

DECEMBER 12, 2017

And, thanks to better integrations, these chatbots will pass information to the other sales and marketing tools in an organization’s marketing technology stack. . The lines between sales and marketing will continue to blur as marketing automation tools help align these two departments.

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Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty.

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Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. Social marketing is not just for the top of the demand generation funnel. You ain’t seen nothing yet! Download our guide and share your thoughts!

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Social Marketing Allocation Planning B2B Thought Leadership 48