Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. Although, see Jigsaw, below. By far the best value on the market for the quality you receive.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. But it turns out that DemandBase has been inching its way up the value chain.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo lets sales reps send emails and add prospects to demand generation campaigns.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. The names can be purchased from Jigsaw , Onesource or other data sources.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Digital B2B Marketing

JUNE 26, 2012

Unfortunately much of it reflects zero thought and leads no where. Depending on the definition, the cost of a lead may be 50 cents or $1,500. If you are talking about leads and lead generation, setting the definition is critical. The values you present to the market? Recognition of brand or product attributes?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. Typically, such tracking requires a landing page built in the demand generation system or a tracking script embedded in the regular site pages.)

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Customer Experience Matrix

MAY 19, 2010

DemandBase built its database by monitoring which IP addresses most often visit its 2,000-plus clients, parsing multiple external IP directories for the owners and geo-locations of the servers at those addresses, and adding attributes from business directories including D&B, Hoovers and JigSaw. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. I learned the right way fast, becoming a demand generation machine!). Makes sense, right?

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Customer Experience Matrix

MARCH 9, 2011

sequential campaign flows with conditional actions in each step and “early exit” conditions that can remove leads from the flow at any step. Most marketing automation systems offer conditional actions, which let the system send different messages to different lead segments. The same lead can belong to multiple lists.)

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

AUGUST 24, 2020

Counterintuitive though it may seem, this can actually lead to higher revenue than trying to do too many things all at once. From there, consider market demand, potential profitability, availability of products, and your competition. Most companies do not have the resources to fight for a market share in numerous different spaces.

eCommerce 88

eCommerce Jigsaw Marketing Report Gartner 88

Single Grain

AUGUST 9, 2023

Work With Us The Rule of Seven and Building Brand Awareness While SEO might be perceived as a tool primarily to used secure top rankings on search engine results pages, its underlying significance transcends these initial impressions. It’s about cultivating a sturdy foundation that steadily appreciates in value and audience magnetism.

Organic Leads 52

Organic Leads Organization Lead Scoring Lead Ranking 52

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. If I had to sum up Fred’s observations in a sentence, it would be that knowledgeable buyers look for a system that delivers the desired value with the least amount of user effort.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Heinz Marketing

FEBRUARY 8, 2021

There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. And if you like what you hear today, and I imagine you will, we have over 250 episodes available on demand at salespipelineradio.com.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Customer Experience Matrix

AUGUST 18, 2010

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. lead automation management vendors. Pricing starts at about $300 per month. Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Kapost

OCTOBER 31, 2016

A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. The latest generation of marketing automation can supercharge your campaigns, using segmented emails and lead management to get your message in front of the right people, at the right time.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40