Contently

AUGUST 15, 2017

According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

NuSpark Consulting

JANUARY 21, 2012

eMarketing Strategies for the Complex Sale. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Demand Generation and Lead Process. Demand Generation and Lead Process. Balancing the Demand Equation. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Today, TV is demanding more and providing less. However, digital ad spending has reached new heights at $107.3 Now that you know the steps, it’s time to start integrating!

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Smashmouth Marketing

NOVEMBER 2, 2010

I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. The list is vast and full of some fantastic peers of mine, and you can only choose 3. So choose wisely.

Leads360 100

Leads360 Lead Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Anastasia Pavlova, Demand Generation Programs. Register here!

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Ambal's Amusings

APRIL 26, 2010

Not surprisingly, marketers will demand reporting to track the success of these social initiatives. Ardath Albee - eMarketing Strategies for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. Parker Trewin's Marketing Action for 2010. Paul Dunay - Facebook Marketing For Dummies. Over to you.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketo's Modern B2B Marketing. Ardath Albee's Tip. Ardath Albee Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

JANUARY 16, 2014

Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. eMarketing Paris (April 8-10) – Paris, France. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon!

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. The second is that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. New York – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

And as social media matures, demands for proving social media ROI will inevitably increase. A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). ClickInsights: How can B2B marketers use content effectively for demand generation?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 Demanding B2B audiences are evolving, and expect to be engaged with best-in-class thought leadership across platforms and devices. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Marketing Insider Group

FEBRUARY 5, 2024

MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog Demand Generation Twitter abneedles. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

SnapApp

NOVEMBER 17, 2015

According to eMarketer , senior marketers cite a lack of time and resources as one of the biggest challenges of multichannel marketing campaigns. Mired in competing demands on their days and budgets, marketers struggle to keep up with the pace of their own campaigns. Download our Demand Gen Campaign Planning Worksheet!

Work Management 48

Work Management Marketing Management Planning Campaigns 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketing and Sales Alignment – Marketo eBook (New!). ClickInsights: How can B2B marketers use content effectively for demand generation?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There’s too much money being left on the table otherwise.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Onalytica B2B

JANUARY 18, 2017

In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. Download The Full Report. GET ALL THE INSIGHTS. Twitter Handle. martech_today.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketing and Sales Alignment – Marketo eBook (New!). ClickInsights: How can B2B marketers use content effectively for demand generation?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MAY 7, 2021

Recent stats by eMarketer mention that 85% of US marketers stated that improving their first-party data usage is a huge priority. ? We are entering a private world where customer’s demands and satisfaction are paramount. It also helps you to generate new revenue streams with the help of segmented user data.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Adobe Experience Cloud Blog

SEPTEMBER 25, 2017

According to a recent report by eMarketer , 60% of consumers want easier access to online support channels, and 80% have stopped doing business with a company because of poor online customer support. A simple “I’m sorry” is important and goes a long way. What are the top ‘do’s’ for providing great social customer service?

Service 134

Service Ideal Customer Profiles Thought Leadership Emarketing 134

The Point

APRIL 16, 2014

Marketo announced an open ecosystem platform strategy. • Marketo has done a couple of acquisitions. We have many clients who use Marketo and Hubspot side-by-side, for example. Act-On raised $42 million and appears heading for an IPO. But don’t think the guide obsolete just yet. How should companies address that problem?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 7, 2021

Recent stats by eMarketer mention that 85% of US marketers stated that improving their first-party data usage is a huge priority. ? We are entering a private world where customer’s demands and satisfaction are paramount. It also helps you to generate new revenue streams with the help of segmented user data.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Adobe Experience Cloud Blog

MAY 27, 2016

Demand Gen Report). Buyers are starting to use mobile in the workplace more frequently than they use laptops or desktop computers, according to eMarketer. Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start.

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing and Sales Alignment – Marketo eBook (New!). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Rebel Brown.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Microsoft Dynamics oracle crm on demand paul greenberg socialprise. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

The lure of cheap content in B2B marketing - Reputation to Revenue , April 26, 2010 An article in MediaWeek on content mills like Demand Media and Seed.com got me thinking about the dangerous lure of cheap content in B2B marketing. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem. Brown Posted by: Michael A.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40