Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors. Boost Demand Generation Using Target Ready Buyer Models (buyerology.com). Related articles.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.  Demand is still very much part of the business vocabulary today.    This shift underway is creating an economic relationship between demand, experience, and revenue. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.   In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers. Lead generation today is becoming the art and science of targeting. Getting On Target.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia.   Craters that can be littered with failed product launches, content marketing efforts, demand generation initiatives, and a smoldering fire of bad reputation. We are living in a world that is fraught with uncertainty.    So how does an organization get a hold of itself in such times? . 

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 2, 2010

In the next post , I will list the actions you can take today to deliver targeted leads to sales. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. In this post I will explain the 4 most common mistakes marketers make.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Tony Zambito

MAY 23, 2010

Image via Wikipedia.   Led by John Wooden, a legend amongst coaches in general pursued an unmatched focus on excellence and achieving a goal of winning the NCAA championship consistently.  Many organizations have a game plan for demand generation, lead nurturing, sales promotions, marketing tactics, and the likes. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Buyer personas, if constructed in the framework of profiles only, fall far short of their potential for executives to utilize as a resource for understanding who their target buyers truly are and for using buyer personas as an executive communications tool to harmonize the organization around buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. Cohesion : In conversations with several B2B CEO’s, a recent issue is that while there have been new approaches related to areas such as demand generation, content marketing, and social media, there is a lack of cohesion in these efforts that contributes to the overall buyer experience.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   Devising content strategy and content marketing tactics is becoming predominantly about publishing content that meet buyer demand for knowledge in the early stages of the buying cycle.    A recent meeting with a B2B organization illustrated this dynamic for me.    What’s going on?

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. ClickInsights: How can B2B marketers use content effectively for demand generation? Ardath Albee Recommends. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Terminus

JULY 18, 2017

So, what are we talking about when we say account-based marketing plays ? ” (Thanks, Wikipedia!). For example, you could execute an event marketing campaign using multiple ABM plays, such as: Pretargeting to warm up net-new accounts before an event. Demand Generation Plays. Account Nurture.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Digital B2B Marketing

JANUARY 19, 2012

According to Wikipedia, Ford has 164,000 employees. The first 27 employees of Ford listed in Google+ search results (excluding Scott Monty) are in 9,923 people’s circles. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture.

Google 100

Google SEO Brand Identity Branding 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate. To say things are changing is an understatement.  An organization also must take care to putting themselves in a contradictory position. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    Buyers are asking for better experiences and better solutions.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

MAY 12, 2011

Image via Wikipedia. Don’t Fall in the Profiling Trap : a misunderstanding I wrote about in my recent article, Use Buyer Personas to Segment by Buying Behavior , is thinking that buyer personas are a profiling of specific titles and/or roles in your target organization. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I searched Wikipedia for information but couldn’t find an exact definition. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia. Every once in a while, you have to admit you just didn’t get it right.    My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    Not because of what I had to say but because I made it difficult to understand. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

KoMarketing Associates

NOVEMBER 1, 2016

In some cases, Google may pull additional information from Wikipedia and/or reviews from third party websites (including Google itself). It’s important to follow the links referenced in your business listing, to determine what additional modifications may be required. Remember SEO Best Practices. Be Patient.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Vidyard

DECEMBER 11, 2020

The Knot Worldwide prioritized on-demand content because they knew their audience, composed of busy business owners and sole proprietors, needed the option to tune in on their own schedule. You can access the content for yourself now on-demand. Virtual Event Category Winner: Axonify.

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

ViewPoint

JULY 21, 2011

To put this another way, imagine you’re sitting in front of your demand generation dashboard and reflecting on your marketing strategy. For me, risk management has always been about assessing business exposure and taking proactive steps to improve a situation rather than remaining reactive when there is downside potential.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

Pam Didner

AUGUST 8, 2020

It comes straight out of Wikipedia. ??. For this blog post, I define strategic thinking as: “A thinking process applied by an individual in the context of achieving a goal.” ” Note: I am not taking credit for this definition. Benefits of Being a Strategic Thinker. The definition is concrete and clear.

Account Based Marketing 119

Account Based Marketing Work Management Analysis Planning 119

LEADership

DECEMBER 3, 2013

Source: Wikipedia ). You can target the audience you already know and love and get to know them better. Get a 360° view of your B2B demand generation. You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. Use social data.

B2B 40

B2B Curation Demand Generation Digg 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. There’s a good background story about it on Wikipedia.). Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. There’s a good background story about it on Wikipedia.). Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. There’s a good background story about it on Wikipedia.). Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

chiefmartech

APRIL 1, 2016

This self-improving super-intelligence will redefine “marketing automation,” as it will rapidly figure out how to execute any marketing campaign, without any help from human marketers, in a way that the target audience will find completely irresistible. See, by 2045 Ray Kurzweil expects that the singularity will have arrived.

Planning 40

Planning Marketing Automation Services Wikipedia Sales Qualified Leads 40

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Tony Zambito

FEBRUARY 22, 2012

Image via Wikipedia. A better way of stating this is that conventional strategy, marketing, and sales decisions are funneled through an old paradigm of the buyer where marketing and sales held the information cards – cards used to target, sell, and persuade buyers. Growth is getting harder and harder to come by.

Top of Funnel 100

Top of Funnel B2B Sales Marketing Funnels Wikipedia 100