Adobe Experience Cloud Blog

SEPTEMBER 7, 2008

How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Lead Generation. Lead Follow-Up.

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The Point

AUGUST 4, 2009

Do a quick Web search on “lead nurturing” these days, and you’ll find plenty of high-level, strategic content on the “whys” – how nurturing can improve demand generation ROI, increase conversion rates, accelerate sales cycles, recycle long-discarded prospects, etc.

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The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Best suited (like Marketo) for large enterprises. Google Review Count: 93,900.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

MARCH 18, 2011

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) ideas for weaving social media into lead generation and lead nurturing programs.

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Engagio

JANUARY 4, 2017

Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified email marketing to professional Marketers who deserved a spot at the Revenue table. I’ll never forget talking to the top Sales guy at a software company where I was leading demand generation. Sales people.

Account Based Marketing 88

Account Based Marketing Enterprise Management Work Management Marketing Management 88

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. We get asked all the time about the validity of a lead or why a lead was routed to a certain person or team.

Sales Management 48

Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Their main focus has been on nurturing and scoring your existing leads.

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Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

The Point

FEBRUARY 13, 2013

ESP users are primarily limited to manual, one-off batch programs, whereas with marketing automation, you can target prospects much more precisely, create branching campaigns that send different messages depending on someone’s response or behavior, and time your campaigns on a one-to-one basis; the possibilities are endless. .

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Marketing Automation Services Marketing Automation Marketing Management Automation 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria Pergolino.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2010

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

The Point

JULY 13, 2012

Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales?

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Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. We are very excited to welcome him.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Sales Lead Expert’s Learning Center. Number of leads?

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Adobe Experience Cloud Blog

JANUARY 3, 2013

Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. In marketing, many of us spend too much time wildcatting for leads. If a young John D.

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Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MAY 10, 2011

If you think you are generating the right number of qualified leads but predictions are not being met, it’s time to talk to your sales people and discover why those leads aren’t living up to expectations. For further information on lead scoring best practices, check out this Definitive Guide To Lead Scoring e-book.

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Lead Scoring Lead Ranking Sales Qualified Leads Leads 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

MARCH 9, 2011

We’ve written a lot about this topic: even though Sales is from Mars and Marketing is from Venus , companies that leverage the virtuous cycle and practice the three truths behind sales and marketing alignment can bridge the gap and drive outsized revenue growth. Put simply, SDRs pass the baton from marketing to sales.

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Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 9, 2009

There are some great lead generation tools today for salespeople (like ConnectAndSell and Lead Insight for Sales ). When the organization focuses on number of qualified leads generated than just raw lead volumes, it becomes easier to compare apples-to-apples results between marketing and sales investments.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources.

Budget Programs 48

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Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S. Sonya is responsible for leading a team of “whip-smart” marketers in the U.S.

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