NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. D- Demand Generation. G- Google.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

The Point

MAY 30, 2014

Like so many other industries, the agency business is changing radically: • the old school commission structure is being replaced by fee-for-service, or even pay-for-performance, leaving agencies to scramble for new, value-added services. Helping clients achieve closed-loop demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

The Point

APRIL 21, 2010

That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Madison Logic

JUNE 6, 2023

” Marketers should use a demand capture strategy onward when buyers know that they have a problem and look for a solution with the intent to buy. Focus messaging around product differentiation, features, and the value proposition. Demand capture can be considered in the buying journey’s mid to lower funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge. B2B product marketing budgets are expected to increase on average 3.1%

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Funnel Entrance: Targeting audiences who are exploring solutions.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.).

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. A closer look: People.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. A closer look: People.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Inbox Insight

MARCH 2, 2022

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. UK marketers plan to invest in Direct Display and Mobile, while those in the US look to invest more on Email and Direct Marketing.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Salespeople need leads—right now. So marketing tries to feed the pipe.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

JUNE 27, 2016

So, how are marketers like the giants of the ocean—sharks and whales? Sharks find a specific target and then spend time hunting it down, similar to account-based marketing (ABM) , in which an organization identifies a number of target accounts and dedicates sales and marketing resources to penetrate and close them.

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Digital B2B Marketing

JUNE 26, 2012

Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. Whitepaper All whitepaper means anymore is a PDF from marketing. Depending on the definition, the cost of a lead may be 50 cents or $1,500.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

The Point

NOVEMBER 9, 2009

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Surely this isn’t news, right?

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Webinar leads can be more expensive than other vehicles, so measuring lead quality is critical. Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?”

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Tony Zambito

DECEMBER 20, 2015

There are still miles to go for companies and marketers to get to the deeper layers of goals and goal-directed behaviors, of which drivers and motivators are only a subset of. Documentation Leads To Effectiveness. Communicating The Value. A Step In The Right Direction.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

PureB2B

JANUARY 22, 2022

According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. For B2C marketing, creating and delivering content to your target audience on significant platforms is effective; however, it might fall short when meeting B2B marketing objectives.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. For B2C marketing, creating and delivering content to your target audience on significant platforms is effective; however, it might fall short when meeting B2B marketing objectives.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The Point

AUGUST 18, 2011

As demand generation marketers, no matter how skillfully we construct a clear, unambiguous, unfettered path to our precious content, some prospects will still go out of their way to avoid having to register for it. For example, consider packaging content in the form of an “information kit” to increase the perceived value.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

LEADership

AUGUST 7, 2015

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. increased sales revenue (at 58%).

Lead Generation 40

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 40

Crimson Marketing

DECEMBER 12, 2014

Email marketing can replace more costly print or telephone campaigns, meaning that companies no longer have to pay for printing, postage costs, or extra phone lines. Email marketing technology can lead to quick conversions. The Direct Marketing Association reports that email marketing has an ROI somewhere around 4,300%! .”

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. I translate "being findable" as having in place an effective inbound marketing strategy. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

AUGUST 7, 2018

lead nurturing sequences. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Ambal's Amusings

MARCH 18, 2010

50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. 3 consulting inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Content Marketing Institute

JANUARY 12, 2018

I worked with two nonprofits that target consumers, so I put them into the B2C group.). 56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Where did you score the highest?

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40