Digital B2B Marketing

MARCH 17, 2011

What matters is perception has turned public opinion, and Congress, against practices in the industry. Again, look to CAN-SPAM as an example, and the case of Gevelia , sued for the practices of their affiliates. However, regulation will not significantly change the practices of most online marketers. What is your opinion?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 4, 2011

With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing. As long as these practices continue, marketers have good reason to approach email list rentals with caution.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Demand Generation , Media Tagged with audience , B2B , ROI , value Like Be the first to like this post. It is your marketing gold.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

LEADership

DECEMBER 3, 2013

You can target the audience you already know and love and get to know them better. Get a 360° view of your B2B demand generation. You can generate suitably large data sets such as marketing campaign results – clicks, likes, shares, tweets, diggs and so on. How is it helping your B2B lead generation efforts?

B2B 40

B2B Curation Demand Generation Digg 40

Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , Rants , In Practice , Measurement Tagged with Email , pop-ups , boston.com , netflix , analytics , bad marketing , adware Like Be the first to like this post.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Are you ready to market your marketing and begin changing perception and behavior? Theme: Enterprise by StudioPress.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 28, 2011

Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. And in my book, that makes Twitter social media. Theme: Enterprise by StudioPress.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. As a client once told me: If you must have a registration form at all, keep it short. People aren’t willing to make up that much information for your content.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. As a brand marketer, you went backwards.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner. Theme: Enterprise by StudioPress.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. If not, you need to ensure your organization, not just your marketing , is aligned around a common idea. Photo caption updated, thanks Robert !

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. There is little doubt that the adoption of Social Media tools and practices is at an early stage in many B2B firms.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Best Practice (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Digital B2B Marketing

MARCH 25, 2011

Targeting Data. LinkedIn has tremendous B2B data for targeting advertising. Since data is collected and used for targeting within LinkedIn, online advertising regulation would likely benefit, not harm, LinkedIn. This, combined with targeting, likely explains the above-average engagement referenced above from LinkedIn campaigns.

Linkedin 100

Linkedin Media B2B Digg 100

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference B2B Lead Management Market Heats Up : Comments Laura -- Well said! Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Do you have a simple approach or framework you use?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. This is just a thin slice of the information that was included in the report. Theme: Enterprise by StudioPress.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100