Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

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B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

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Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. As a brand marketer, you went backwards.

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Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

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Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Best of B2B Marketing.

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B2B Marketing B2B Thought Leadership Planning B2B 40

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. There is little doubt that the adoption of Social Media tools and practices is at an early stage in many B2B firms.

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Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 25, 2011

Targeting Data. LinkedIn has tremendous B2B data for targeting advertising. Since data is collected and used for targeting within LinkedIn, online advertising regulation would likely benefit, not harm, LinkedIn. This, combined with targeting, likely explains the above-average engagement referenced above from LinkedIn campaigns.

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B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

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Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Do you have a simple approach or framework you use? Then a simple a, b, c.

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