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How to Write a Strong SEO Title Tag (with Formulas & Templates!)

Single Grain

We’ve noticed, however, that there’s one SEO criteria that a large number of brands consistently miss even if they’re doing everything else correctly: Their SEO page title (aka title tag ). SEO Page Title Formulas/Templates. Key Pages for Service-Based Industries. Service Offered/Keyword] That [Benefit] – [Brand Name].

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Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But Market2Lead does not provide its own email services. This is not to say that Market2Lead is especially hard to use.

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Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

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10 Things to Do When Marketing Spend is On Hold

The Point

Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. Update and refresh email and landing page templates. Do you have a library of approved templates, or does everyone create designs on the fly? Are they fully responsive and render correctly across all devices?

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Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different.