Zoominfo
OCTOBER 18, 2022
I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. But while the lead-gen-vs.-demand-gen
Oktopost
MARCH 4, 2024
Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line.
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Martech
FEBRUARY 5, 2024
The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. There are a number of options available if you’re interested in purchasing content syndication leads. We are the DSP for lead gen.”
Hubspot
OCTOBER 3, 2018
To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. Before I started building campaigns in Snap Ads, I had this notion that I needed to design custom creative ads through specialized agencies to get started. In March 2017, Snap Inc., alone, 78% of 18-24 year olds use the app.
Directive Agency
APRIL 19, 2017
The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert. But this is a passive, indirect method of generating leads – at best. services, you can post snippets instead.
Adobe Experience Cloud Blog
JULY 26, 2010
Fortunately, there are plenty of experienced lead generation companies out there, covering many industries and verticals. When comparing lead generation companies, how do you cut through the fray and determine which one is the best fit for your business? What format can I receive leads in?
Strategic-IC
MARCH 3, 2020
In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. So, Acxiom is a marketing services company. So yeah, there's about 90 agencies within that group. [DM] million pipeline over a 4 month period.
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