Inbox Insight

DECEMBER 1, 2020

Gone are the days of mass email blasts and broad segmentation techniques. In order to do this successfully, data needs to be at the heart of every demand generation campaign. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. To see our latest category intent reports, take a look here.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Aberdeen

APRIL 1, 2019

Improving Account List Segmentation. Segmentation has long been the answer to the mass email blast problem. But there’s so much marketing noise now that consumers expect more than just broad segmentation. Now, your account lists have to be segmented to the point that messages are deeply personalized.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Inbox Insight

NOVEMBER 17, 2023

Active intent : Also known as transactional intent, active intent refers to a series of actions taken by prospective customers to gather specific details about a product or service. Passive intent : Termed as informational intent, passive intent has an educational focus.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

The ABM Agency

MARCH 31, 2023

Marketers can then use this information to craft content tailored specifically for those individuals or segments, thus increasing conversions and loyalty from customers as well as improving overall ROI from campaigns. The PDM process begins by segmenting buyers according to job titles or buying group members’ roles within an organization.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Leadspace

MARCH 22, 2023

This allows you to segment your TAM by predictive Fit, Intent, and Persona scores, then bring in your 1st party engagement to find the right companies and people to pursue within them. Buyer Intent is critical, but is it enough to close business?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Content4Demand

MAY 21, 2020

Enterprise Sales Executive at GrubHub, and Madeline Maguire, Head of Enterprise Demand Generation for GrubHub, shared how marketers are adding a unique incentive to their virtual events by sending Grubhub gift cards to registrants or meeting attendees. During a fireside chat , Heather Grobaski, Sr.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Heinz Marketing

MARCH 16, 2022

They are there to provide 24/7 service which helps both your brand and the website visitor. Smart chatbots lead to higher efficiency in sales and customer service and help lower your costs. You might have used a chatbot while on a website looking for quick answers to your questions. Chatbots aren’t marketing for your business.

Marketing AI 103

Marketing AI Digital Transformation B2B Marketing Top of Funnel 103

Valasys

JUNE 26, 2019

Netline’s data can also be integrated with the data of cluster-specific audiences & thus, the marketers can define, segment & assemble personas based on their preferred ways of content consumption. Netline operates performance-based campaigns for B2B customers & has the largest B2B content syndication lead generation network.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

SalesIntel

AUGUST 14, 2023

Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours. To optimize your SEM efforts, segment your campaigns into three categories: brand terms, popular terms, and long-tail keywords.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. However: while both providers offer similar services, their approach to data coverage, data accuracy, and data security & privacy varies greatly.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Inbox Insight

MARCH 4, 2019

To avoid falling down the same pothole, thematic reasoning techniques such as firmographic data is a strong B2B marketing segmentation technique used for building or assessing your TAL. This is achieved through leveraging specific data to form the criteria for shaping your audiences into meaningful segments.

Demand Generation 75

Demand Generation Account Based Marketing ABM B2B Marketing 75

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Directive Agency

FEBRUARY 22, 2019

It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. However, taking that leap to narrow your focus on generating more qualified contacts gives you an advantage over everyone else in the PPC game. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. What Are Sales Intelligence Tools?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Terminus

OCTOBER 29, 2021

B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. Of where the sales team shares a wish list of accounts — without any evidence that these companies may have the need for your products or services.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Madison Logic

FEBRUARY 28, 2024

ABM vs. Demand Gen: What’s the Difference? Conventional demand generation focuses on a wide-reaching approach—as long as marketing generates leads and fills the pipeline, they’re doing their job. 1:Many —Also considered “ABM at scale,” 1:Many ABM targets an audience segment on a much larger scale.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

SmartBug Media

DECEMBER 12, 2019

The new ZoomInfo platform, a combination of DiscoverOrg and the former ZoomInfo platform, is a cloud-based SaaS (software-as-a-service) platform currently in use by more than 13,500 customers. Its capabilities include: Complex organizational charts with intent data reports and buying scoops reported by researchers.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Aberdeen

NOVEMBER 23, 2020

This intent data needs to be high – quality to provide a complete picture of business intent; diverse, capturing data across channels and across the spectrum of decision makers; and scalable, capturing intent signals from both first-party and third-party data to uncover more accurate patterns that lead to predictable results. .

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

Valasys

JULY 9, 2019

Clearly, ABM is an indispensable marketing tactic in the modern B2B dominion which establishes synchronicity between the key-decision makers of the accounts intending to buy & between the brands which have the ideal products or services to do away with the pain-points of specific accounts. One-to-Few ABM: . One-to-Many ABM: .

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

The ABM Agency

APRIL 30, 2023

The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., Crafting personalized experiences is key to successful account based marketing and demand generation.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

The ABM Agency

APRIL 30, 2023

Moreover, we’ll discuss how tailoring your approach based on audience segmentation can significantly enhance your overall strategy. Data Collection: CDPs gather first-party data such as website interactions or CRM activities along with third-party sources like intent signals from external vendors.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Inbox Insight

MAY 10, 2022

Accomplishing your overarching demand generation objectives through an advanced multi channel strategy should aim to transform net new engagements into multi-touchpoint engagers. Start with a segment, be it your target accounts or target personas. Use of intent data and content intelligence to know what to serve when.

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Heinz Marketing

APRIL 30, 2018

We got demand generation marketers who are thinking in terms of campaigns and channels, and there’s usually a marketing operations team that is focused on the data and analytics. Clean, deduct, merge, and then go into higher level of working with the data which is the segmentation and the inside.

Sales Management 53

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 53