Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. I''d guess this is because they are answering specifically about marketing management. If I were an email vendor, I''d think about that one.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

markempa

JANUARY 23, 2018

A very basic buyer persona looks like this: A 30 to 45-year old male, who works in software sales, at a company of 300+ employees. Consider these statistics ( source ): Companies who exceed lead and revenue goals are four times as likely to use buyer personas for demand generation than those who missed lead and revenue goals.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

LeadSloth

JANUARY 12, 2010

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Leadspace

NOVEMBER 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. As mentioned above, account-based marketing and artificial intelligence are above all ways to make B2B marketing and sales more efficient.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Red-hot trend.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Red-hot trend.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Red-hot trend.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. Alignment: Refers to the need for sales and marketing teams to work in close coordination throughout the entire buyer’s journey. Red-hot trend.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Uses for a Video Library. Need we say more?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

Marketing Automation Services 124

Marketing Automation Services Enterprise Management Work Management Marketing Management 124

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. That’s a tactical thing for a large sales organization. And would this appeal to the senior sales leadership? And then we broke out of it. Frustrating, it’s a different thing.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52