Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Rebel Brown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Twitter Click Here to follow me on Twitter.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Check out this video to learn more about B2B decision making processes. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JUNE 19, 2012

The problem is that not everyone in the buying process is ready for this type of content. For definitional purposed, “gating” refers to the process of requiring someone to fill out a registration form in order to view or download a piece of content. Follow me on Twitter @ BrennerMichael. What is Content Gating? Photo Source.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Many demand generation vendors now offer something along those lines. Thus, the critical connection between social media and "normal" marketing processes is complete.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Erik Bower, Co-founder, Marketbright (No Twitter). Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Inbound marketing agency IMPACT regularly uses video on their blog.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap. What about custom events?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40