Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

ClickZ

JANUARY 22, 2020

Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. The tool effectively accelerates the lead capture process by capturing leads from various sources, such as, email, campaign and websites.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Like anything else in B2B marketing, automation should be an outcome of your objectives and planning process, not an assumption going in. When Marketing Automation Is Unnecessary.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

SnapApp

NOVEMBER 13, 2015

There were a number of different paths Penton could have traveled to achieve that goal, but they wanted to process to be fun for all contacts. A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn. I love what I do and working with other B2B marketing pros.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc.

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Convince & Convert

JANUARY 21, 2016

Covering everything from content creation to distribution and from the gated/non-gated debate to becoming a great content manager, Chris and Randy use this valuable time to speak to the entire content marketing process. If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Uberflip Blog.

Content 84

Content Eloqua Mobile Marketing Twitter 84

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. This content was amplified on Twitter and LinkedIn by connecting with users in the customer base and those with specific job functions to T&T’s offering. The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Digital B2B Marketing

JUNE 14, 2012

Your content supports the sales process and effectively communicates the value of your solutions to prospects. Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process. Share your thoughts below or with me on Twitter ( @wittlake ).

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Twitter is effective to drive new audiences, but Facebook is more successful for retaining audiences and converting email subscribers.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Some clients had lead and opportunity management processes that required them to customize the data models and functionality in their CRMs. via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Bring on the marketing enablement.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Vidyard

MAY 10, 2016

Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Follow Michael on Twitter: @mballard5574. An “All Day, Every Day” Battle.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Hinge Marketing

AUGUST 8, 2013

In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. The survey also identified the major obstacles marketers face as they try to modernize their strategies and processes.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.     Most notably, the B2B buying process has undergone a significant transformation within the past three years.  Image by Intersection Consulting via Flickr.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. That may be the end of the sales process, but it’s really the middle of what I’d call the revenue bow tie. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

markempa

NOVEMBER 29, 2016

Your job is to help the customer solve the problem, achieve the goal, and if it’s your solution that they need, your job is to facilitate that purchase process. Twitter is much more conversational. Jill: The absolute easiest and fastest way to get my attention is on Twitter. My Twitter handle is @Jill_Rowley.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Webbiquity

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. .”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Capstone Insights

JANUARY 17, 2018

Request-and-approval process: Document the process by which activities, such as email distributions, are requested and approved. Lead scoring: Scoring leads can’t happen until sales and marketing agree on lead scoring values and processes. Twitter LinkedIn. Are all appropriate? How are they prioritized?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.

Education 100

Education Marketing Automation Services Work Management Planning 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. Many of us in the demand generation business talk about the necessity to focus on people, process and technology.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

SWZD

SEPTEMBER 11, 2019

After previously passing leads directly to the field reps or channel partners, they had just reorganized at the time she joined to create an inside sales team named “high velocity sales” that would go through a lead scoring process before passing qualified leads off. They generate a lot of activity on Twitter.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Engagio

JULY 31, 2017

The B2B lead handoff process is broken. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.) Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Ambal's Amusings

DECEMBER 17, 2009

Mapping Content to the Buying Process - Slidecast. Blog Marketing Interactions Twitter Ardath421. The speed of change requires that marketers keep their content development process fluid over time. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. Blog Phoenix Rising Twitter RebelBrown.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100