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Email marketing 101: The five basics

Martech

It both enhances the human touch and positively influences email deliverability algorithms. adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Sales intelligence tools over a diverse set of insights for sales teams that eliminate the manual labor involved with creating and tailoring prospect lists for targeting. Features/functionality: Unearth ideal prospects. Mobile phone numbers and high email deliverability. Everything can be done within Salesforce.com.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. The contact data is drawn from True Influence’s master list of 30 million business contacts, which are continuously verified to ensure deliverability.

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The Truth about Cold Email

DiscoverOrg

Download our free ebook, What Happened to Email Deliverability? If you are emailing more than a handful of prospects, you will likely need a marketing or sales automation tool to track these unsubscribes. If you think you can fire off a cold email campaign to prospects in Canada, think again. The CAN-SPAM Act. Get the eBook.

CAN-SPAM 292
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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Email Deliverability and Reputation Management Simply sending email cannot impact revenue if the emails do not make it to the recipients’ inboxes. For example, current active opportunities can receive different messages from early-stage prospects.

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B2B Marketing ROI

Online Marketing Institute

Prospects want information and they want to get it fast without much effort. While it is true that any ESP is likely to significantly beat a company’s in-house solution, it becomes more difficult when trying to compare one ESP’s deliverability to another. Simply do a find for “DKIM&# when viewing the header.