Vision6

AUGUST 3, 2021

What is Apple Mail privacy protection? The privacy update is set to roll out between September and November 2021. It will present Apple Mail users with the options to “Protect mail activity” or “Don’t protect mail activity”. This is also relevant if you clean up uneganged contact lists using last open date.

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. Relevance is a key element to consider before sending an email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. Our experts weigh in with a range of perspectives: These services potentially raise everyone’s game. There is a cost to getting BIMI set up. Is BIMI worth implementing?

Email Marketing 92

Email Marketing Design Trends Work Management 92

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. The personalization imperative amid data pressures.

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Despite this, it seems to be the most common method of deriving engagement across most email service providers (ESPs).

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 88

Sales Management Opt-out Privacy Opt-in 88

Scoop.it

NOVEMBER 3, 2022

Also, remind them how your products or services make things easier in their life. Through this tactic, you will be able to create smaller segments and target them with relevant offers. Revamp your email automation workflows with relevant content. Monitor email deliverability rate regularly. Create a pre-holiday survey.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94