Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. Most email service providers have new, innovative capabilities in their toolbox.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. The reason for that is Apple MPP (and all the other non-human interaction services that are firing these pixels) don’t do that when mail is going to the spam folder.

Open Rate 84

Open Rate Privacy Protection Marketing Management Click Rate 84

Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Then dive into deliverability. Integrated Insights Report in Litmus.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

SmartBug Media

AUGUST 23, 2023

Some aren’t even aware that AI and machine learning are already behind many of the products and services we interact with on a daily basis. Whether you’re looking up driving directions, browsing your streaming service’s content recommendations, or simply scrolling your social media feed, a form of artificial intelligence is likely at work.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 99

Privacy Protection Privacy Webinar Metrics Deliverability 99

Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. Our experts weigh in with a range of perspectives: These services potentially raise everyone’s game. There is a cost to getting BIMI set up. Is BIMI worth implementing?

Email Marketing 90

Email Marketing Design Trends Work Management 90

Litmus

JULY 28, 2021

Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. But preview text is a whole different situation.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Salesforce Marketing Cloud

APRIL 15, 2024

Despite this, it seems to be the most common method of deriving engagement across most email service providers (ESPs). Deliver and win Why is personalized content important? I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place.

Webinar Metrics 110

Webinar Metrics Click Rate Open Rate Blast Campaigns 110

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Get MarTech’s Email Marketing Periodic Table.

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. If you have a lot of these, your email deliverability will be negatively impacted. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My Not really.

Email Marketing 87

Email Marketing Privacy Protection Privacy Paid Search Agency 87

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Email marketing is an investment, and tools like your email service provider (ESP) don’t always come cheap.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. That’s key to boosting deliverability.”.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86

Scoop.it

NOVEMBER 3, 2022

Also, remind them how your products or services make things easier in their life. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Monitor email deliverability rate regularly.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Monitoring deliverability or inbox placement. Countdown timers.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. That’s where the subject line comes in. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Goolara

FEBRUARY 26, 2019

Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. The legislation that started the privacy protection ball rolling was the European Union’s General Data Protection Regulation (GDPR).

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Tracking is infrastructure to deliver relevant content and services to customers.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Bonus points if you have BIMI setup!)

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90