Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Join the Marketing Trailblazer Community to connect with peers, discover new trends, and gain skills that will set you apart from the competition.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. The personalization imperative amid data pressures.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

NOVEMBER 3, 2022

Through this tactic, you will be able to create smaller segments and target them with relevant offers. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Revamp your email automation workflows with relevant content.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

DotDigital

SEPTEMBER 3, 2021

It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. Of course, ensure that your deliverability is as strong as it can be. We need to consider working on our email design and driving the recipient to our CTA(s) and deliverability. Every cloud ay.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Martech

MARCH 30, 2022

A workable testing plan needs relevant metrics to measure success accurately. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. However, it means that you could be optimizing for the wrong result. Testing automated programs.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read. “A

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Identify the real issues that may land your emails in the spam folder—with practical advice to fix deliverability problems before you send. That’s where the subject line comes in. LEARN HOW ?.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. Tracking is infrastructure to deliver relevant content and services to customers.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. They pose more of a distraction.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52