Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. In 2023, you can make emails more engaging through interactive features. Ensure deliverability. Trend 1: Content! Now, good email content is the trend and the hope. Improve content.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Email deliverability is complex.

Privacy Protection 90

Privacy Protection Work Management Deliverability Privacy 90

Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Toxins Now that we’ve shown you what good elements can do for email optimization and deliverability, now it’s time to look at the bad elements your marketing team should stay away from. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. We have reviewed our features which use opens as a metric and we now offer an alternative. What’s changed?

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Litmus

FEBRUARY 7, 2023

Hosted by Litmus’ Director of Email Marketing Jaina Mistry and our own email designer Hannah Tiner, this virtual event featured conversations with Anne Tomlin of Emails, Y’all from the email developer end, and Aaron Beatty of Engage Evolution to offer an email marketer point of view. Read on (or jump ahead!) Is BIMI worth implementing?

Email Marketing 88

Email Marketing Design Trends Work Management 88

Litmus

JULY 28, 2021

But as email has evolved, hidden content has become much more common and doesn’t hurt your deliverability in the same way it used to. Encourage scrolling : If you’re sending a newsletter, highlight a featured article (or two). The preheader text had to be visible in your email so as not to land in the spam folder.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Of course, technology players often introduce new features – some at a higher rate than others.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. If you have a lot of these, your email deliverability will be negatively impacted. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My Not really.

Email Marketing 85

Email Marketing Privacy Protection Privacy Paid Search Agency 85

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Let them know about any new features you have launched during the peak season. Monitor email deliverability rate regularly.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Martech

MARCH 30, 2022

Many email marketers pick up the rudiments of testing by using the tools their ESPs give them, mainly for setting up basic A/B split tests on simple features such as subject lines. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Goolara

FEBRUARY 26, 2019

While there are no plans for upcoming legislation in this Congress, states such as California and Vermont have created their own stringent privacy laws and 2018 saw the passage of data breach notification laws in several states. Taking its cues from the GDPR, the state of California came up with its own privacy regulation.

Privacy 75

Privacy CAN-SPAM Privacy Protection Act-On 75

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Bonus points if you have BIMI setup!)

Privacy 88

Privacy Marketing AI Email Marketing Data Hygiene 88