The ROI Guy

MAY 14, 2012

We quickly converted a key traditional economic impact white paper into interactive form - From a couple of prospect data points, the economic impact analysis information in the Interactive White Paper would be completely personalized for the prospect by the Alinean platform, delivering a a more provocative, personalized and relevant deliverable.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

The ROI Guy

MARCH 6, 2017

We find that often it takes someone from outside the company to help product marketers and sales specialists lose their product focused blinders and the complexity of the inside-out approach. This is baked into every agreement as a deliverable, so we don’t leave it to chance. Many people think that ADP just does payroll.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

The ROI Guy

OCTOBER 13, 2010

Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers. d=614181278944749031 ) Alinean develops the Alinean Interactive White Paper by leveraging existing white paper content or helping to create new content.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

ClearVoice

JULY 20, 2020

Although both teamlancing and outsourcing share similar characteristics, such as using external sources to perform a specific task, function, or produce a deliverable, teamlancing is a little different. Why not ask them for help, guidance, or advice? Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua).

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. Data: Fresh, accurate info to help you plan, prioritize, and personalize your account based marketing benchmarks The importance of data quality 3. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Litmus

OCTOBER 29, 2020

Litmus is the only platform that helps you send email with confidence, every time. Jason Witt: And so, I think one of the philosophies that sort of carried me now into working at Oracle is that there’s so many ways for our teams to help our clients. How can we help you?” And Eloqua tends to be more on that B2B side.

Creativity 57

Creativity Work Management Paid Search Agency Marketing Management 57

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

DealSignal

MAY 8, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Fresh, accurate info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Fresh, accurate info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Data Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement So you have your systems of record and engagement in place. Contact discovery can help fill that gap.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. All of this data can help with your database development and data hygiene. Real impact on your bottom line.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. All of this data can help with your database development and data hygiene. Real impact on your bottom line.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Zoominfo

AUGUST 7, 2018

They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Zoominfo

AUGUST 7, 2018

They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Market Intelligence. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

ClearVoice

OCTOBER 7, 2019

Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. With thousands of hours of experience with Eloqua, Marketo and HubSpot, I’ve built my own list of must-know email marketing best practices.

Hubspot 58

Hubspot Email Marketing Campaigns Planning 58

Martech

FEBRUARY 25, 2022

Inbox Monitoring helps clients ensure maximum deliverability to Inboxes across providers and, thus, engagement. Here are a few ways AI is leveraged in the platform: Acoustic Campaign saves marketers time and helps them be alerted of any unexpected changes in email metrics with anomaly detection for emails in a journey program.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117