WebMarketCentral

APRIL 3, 2007

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 1) Run a spam check on your content before sending. 2) Be careful with subject lines and content.

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WebMarketCentral

MAY 15, 2008

Key considerations include deliverability, reporting, list management and split testing capabilities. Email Marketing Best Practices offers five tips to maintain high deliverability rates and avoid being perceived as a spammer. Price makes the list—at number 10.

Email Marketing 20

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WebMarketCentral

MAY 5, 2008

My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria.

Pricing 20

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WebMarketCentral

APRIL 21, 2008

Much like web hosting, email outsourcing is pretty much a no-brainer for all but the highest volume mail senders; email providers have already made the investments in deliverability, CAN-SPAM compliance, HTML tools and reporting, so there's no reason to build your own. Hosted marketing email services are almost a commodity.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

MAY 20, 2009

I recommend requesting all of these as deliverables, in at least.png and.jpg file formats so you are ready to hand over whatever logo version is requested down the road. Today’s logos appear in browser bars, online ads, in print and display advertising, and more.

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WebMarketCentral

SEPTEMBER 24, 2005

I went on to help the bank develop project management lifecycles and processes in order to make the deliverables produced by the IT organization more market driven and cost effective, making products more attractive for the potential customers and enhancing the efficacy of the entire process.

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