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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing. Stay informed!

Analytics 117
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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Dive deeper into all the trends and insights shaping the digital marketing landscape.

Privacy 98
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INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

Remove Friction, Disrupt Experiences, Face Fears: 3 INBOUND19 Trends to Impact the Next 12 Months. 2019 has been no different; and as a Strategic IC HubSpot Platinum Partner Agency, Executives Heidi Corcoran and Jack Rawlings joined the conversation to uncover what trends, tactics and strategies will deliver impact in the year to come.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. The human element is another component that contributes to data deterioration.

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Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

People-first content is created at an angle that supports your website’s core goals—not influenced by other thought leaders or whatever’s trending. She specializes in highlighting issues, from duplicate content to penalization due to new algorithm changes. Consistent with your website goals. Comprehensive and actionable.

Google 52
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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. The content marketing predictions & trend analysis for the year 2020 are similar to the of the digital content trends for 2019 in many ways. Wrapping Things Up.

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3 Ways to Keep Your MarTech Stack Tidy

Adobe Experience Cloud Blog

To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. De-duplication. The Explosion of Unitaskers. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution.