article thumbnail

Five tools that can help you break free from data paralysis

ClickZ

It can also lead to spending an inordinate amount of time following up on poor quality leads or missing opportunities due to having incomplete or incorrect contact information. It’s common for datasets to contain formatting errors and inconsistencies.

article thumbnail

7 not-quite-predictions for marketing technology in 2016

chiefmartech

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Most people suck at accurately predicting the future. I’m one of them. I thought it was a reasonably solid bet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Sales representatives must have access to information to make contact and spend less time hunting for information and more time selling. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. What is Sales Intelligence?

article thumbnail

Why I Joined LeanData

LeanData

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” I knew those challenges were preventing us from growing even faster.

article thumbnail

Why I Joined LeanData

LeanData

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” I knew those challenges were preventing us from growing even faster.

article thumbnail

How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

Spend the most time on this question. Ongoing management of data (de-duping, enriching, etc.). Asking the candidate to present the pros and cons of a previous ABM team experience should provide insight into their ability to think strategically and problem solve. Don’t let the candidate gloss over any details.

article thumbnail

The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. We want your team to feel confident when contacting prospects and spend time exclusively on quality leads by keeping your data clean, accurate and enriched.