Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. Spend the most time on this question.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Datafusion Solutions

AUGUST 21, 2020

Much like how demographics define people and their habits, technographics define the technology used by the target audience and any related activities. Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. The evolution was simple.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Step #2: Identify and tier your target accounts. How many accounts, you ask?

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52